DIALA EL GHOCHE is a Lebanese Fashion Designer.

SHE GRADUATED FROM ESMOD BEIRUT AS A ''FASHION DESIGNER & PATTERN DRAFTER''. DIALA ALSO ACQUIRED A CERTIFICATE IN STYLING AND FOOTWEAR DESIGN. SHE LATER DID HER MASTERS IN FASHION STYLIST & CONSULTING.

SHE MADE HER FIRST LUXURY READY TO WEAR COLLECTION, NAMED, THE SOLEMN COLLECTION. HER COLLECTION WAS INSPIRED FROM THE STREET JAZZ DANCE OF THE 1920'S.

DIALA USED DANCE IN HER COLLECTION TO PAINT A STORY BY SHOWING PART OF HER PERSONALITY AS AN INDEPENDENT WOMEN THAT HAS BEEN MISTAKEN AS BEING SHY AND CALM, WHO REVEALS HER PASSION THROUGH DANCING, AS A TOOL TO GET TO KNOW HERSELF MORE WITH EVERY MOVEMENT, AND A WAY TO PRESENT AND EXPRESS WHO SHE REALLY IS TO THE WORLD. 

THE BRAND REPRESENTS SOFTNESS, FEMININITY, MODERNITY, AND A MINIMALIST CONCEPT. THE DESIGNER PORTRAYS HER SOFTNESS AND STRENGTH IN THE NATURAL COLORS THAT SHE USED, SUCH AS NUROSEEDE, ROSé, AND WHITE.

THIS IS HER WAY OF SENDING A MESSAGE TO WOMEN, MOSTLY BETWEEN 20 AND 60 YEARS OLD, THAT THERE IS NO APOLOGY FOR WHO THEY REALLY ARE, TO EXPRESS THEIR PERSONALITIES, FIND THEIR INNER POWER EMBEDDED IN THEIR UNIQUENESS, TO HAVE THE COURAGE TO SELECT THEIR THOUGHTS TO SUIT THE BEST VERSION OF THEMSELVES, THERE IS NO ONE WAY, AND NO OTHER PERSON THEY HAVE TO BE, OTHER THAN THE BEAUTIFUL MOSAIC OF LOVE AND COMPASSION THAT THEY ALREADY ARE.

DIALA EXPLAINED FURTHER, BY SAYING ''MY BRAND INTENSELY SHEDS THE LIGHT ON OUR SOOTHING FEELING OF BEING AT PEACE WITH WHO WE ARE AND EMPHASIZING OUR UNIQUENESS AND THE POWER OF OUR NATURAL FEMININITY... THE CALM MOVEMENTS THAT THE GIRL WAS MAKING SHOW HER WISDOM, HER PEACE OF MIND, AND THE POWER OF HER CREATIVITY, WHEREAS CHOOSING HER MOVEMENTS ACCORDING TO HER FEELINGS PORTRAYS HER POSITIVE PERCEPTION OF HERSELF AND THE DESIRE TO MOVING FORWARD DESPITE THE WORLD PERCEPTION ABOUT HER. SHE LEARNS AT THE END OF THE DANCE HOW HER INNER POWER AND LOVE FOR HERSELF GAVE THE UNIVERSE NO CHOICE BUT TO LOVE HER AND TO GET ATTRACTED TO HER POSITIVITY. WHEN WE REALIZE HOW MUCH OUR PASSION AND THINKING AFFECTS OUR FATE IN LIFE, WE OUGHT TO LOVE WHO WE ARE IN ORDER TO MAKE A CHANGE AND SHARE THAT LOVE WITH THE UNIVERSE. THIS IS WHAT IS KNOWN  AS THE LAW OF ATTRACTION....''